About Us

Our Story
A mother’s battle with cancer sparked PurpleDocs. Witnessing the chaos of medical records, Deepak and Pooja Gupta asked: ‘Why can’t doctors see a patient’s full history at a click? Why is the patient’s health history not being used at the time of making clinical decisions?’ Relocating to India, they found existing digital solutions failed its realities. So, in 2010, they acted. Surveying hospitals, they started their journey to build PurpleDocs: a customizable SaaS platform that digitizes records seamlessly, empowering doctors to focus on care
Our Mission
At PurpleDocs, our mission is to empower healthcare providers with cutting-edge digital solutions that improve patient care, streamline operations, and drive efficiency. We are committed to transforming healthcare through innovation and technology.
Our Vision
To be the leading provider of digital healthcare solutions, enabling seamless and patient-centric care experiences worldwide.

Our Values
Wow the customer, Be honest, Respect Each Other, Do Smart Hard work
Innovation
We are constantly pushing the boundaries of technology to develop solutions that address the evolving needs of the healthcare industry.
Quality
We are committed to delivering high-quality, reliable, and secure solutions that meet the highest standards of excellence.
Customer Focus
We prioritize our customers' needs and strive to provide exceptional support and service.
Integrity
We conduct our business with honesty, transparency, and ethical principles

Our Achievements
PurpleDocs has earned significant recognition for its innovation and impact:
- Runners Up in Healthcare Innovation Challenge 3 organized by NASSCOM & MEITY in May’22
- Recognized as Top 50 start-ups in Vibrant Gujarat 2017
Our leadership has also been recognized for their contributions to the healthcare industry:
- PurpleDocs’ Co-Founder & CEO, Deepak Gupta, awarded “40 under 40 – Next wave in Healthcare” by MEDGATE TODAY"
- PurpleDocs’ Co-Founder & CTO, Pooja Gupta, Recognized as “Top 30 Startup CTOs” by YourStory
- PurpleDocs shortlisted by NAASCOM CoE for AI in GIFT CITY
Our Team

Deepak Gupta
Deepak Gupta, Co-Founder & CEO, blends technical expertise (MS, Computer Science, Virginia Tech, USA) with entrepreneurial vision to lead PurpleDocs. After a nine-year US career, he returned to India in 2010, inspired by his mother’s healthcare experience, and co-founded PurpleDocs. Under his leadership, PurpleDocs has become India’s leading health tech company, processing over 2 crore health records across 20+ cities. Incubated at iCreate, a winner of innovation awards, and a Medgate 40 under 40 honoree, PurpleDocs embodies his customer-centric approach.

Pooja Gupta
Pooja Gupta, Co-Founder & CTO, is the technological and operational powerhouse at PurpleDocs, with over 20 years of experience in the software industry. Since co-founding PurpleDocs in 2010, she has led product designing, team and product management, and operations, demonstrating her versatility as a “mompreneur.” Previously, she gained 7 years of experience as Software Lead and Team Lead at companies like HCL Infosystems, Tieto, and Saama Technologies. Her servant leadership has built high-performing teams (reducing attrition by 40%). Recognized as a Top 50 CTO by YourStory, Pooja Gupta is a key driver of PurpleDocs’s success.

Why Choose Us
We deliver solutions built on a deep understanding of India's unique healthcare needs. Our design philosophy prioritizes ease of use and seamless integration into existing workflows. From digitization to patient engagement, we offer a complete ecosystem for digital healthcare transformation. We empower hospitals to achieve measurable improvements in efficiency, compliance, and financial outcomes. We are committed to providing ongoing support and building long-term relationships with our clients.
Our Design Philosophy: Empowering Doctors, Enhancing Care

User-Centric Customization
Tailored applications adapt to existing workflows, ensuring seamless transitions. "On-the-fly" customization puts doctors in control.
Intuitive Interface
We minimize learning curves with interfaces designed for rapid data entry, prioritizing patient interaction.
Efficiency and Speed
Systems optimize efficiency with features like prescription recall and template utilization, enabling quick, accurate documentation.
Focus on the Patient-Doctor Connection
We enhance, not detract from, this vital link. Our tools streamline tasks, allowing doctors to focus on personalized, compassionate care.
This philosophy drives all our products:
PurpleDocs, PurpleEMR, and PurpleIPD. When technology empowers doctors, healthcare thrives.